This Guardian piece by Martin Robbins has been generating rueful laughs around university science faculties all day:
This is a news website article about a scientific paper
In the standfirst I will make a fairly obvious pun about the subject matter before posing an inane question I have no intention of really answering: is this an important scientific finding?
UPDATE: How to write an incendiary blog post, courtesy Helen in comments. Rather deserved a hat tip, methinks…
UPDATE 2: Comments from Robbins and the author of the second link. For what it’s worth, I’m happy to accept their view – the basic literary device isn’t new, but Robbins’ take specifically relating to science articles is. It’s also very relevant and funny.