It’s interesting to read that fast food chain McDonald’s has closed its remaining outlets in Bolivia.
While activists in Australia and elsewhere often campaign to keep Maccas out of their neck of the woods, in Bolivia, it appears to be simple consumer rejection:
The documentary includes interviews with cooks, sociologists, nutritionists, educators, historians and more, where there is a general agreement: the rejection is neither to the hamburgers nor to their taste. The rejection is in the minds and mentality of Bolivians. Everything indicates that “fast food” is literally the opposite of a Bolivian’s conception of how to prepare a meal.
In Bolivia, the food to be good requires, in addition to taste, care, and hygiene, a lot of preparation time. This is how a consumer values the quality of what goes into the stomach, also by the amount of time it took to make the meal. Fast food is not for these people, the Americans concluded.
What is it about Australian food cultures that allows Maccas to survive and thrive?